Why? Because they're awesome! Chocolate cures everything! Well, okay maybe not everything, but it sure makes the bad times seem better.
Now I personally will make the chocolates that I give to my family members and friends because that's what they expect of me. It's a tradition every year for me to make fudge for my family and chocolate covered espresso beans for some friends. I put them in a nice jar with ribbon and they just love it. It's definitely a once a year thing though.
For the rest of the year, A really nice box of chocolates paired with another gift can be quite romantic or sweet when paired with jewelry or flowers. My daughter loves to get a little box of chocolates at Valentines Day or for her birthday. It doesn't have to be a huge box, just something that she likes. There are so many different types of chocolates to choose from that most anyone can be happy with such a gift so it's an easy way to make someone smile whether it's a holiday or a "just because" gift.
A couple years ago I got a canister of cocoa made by a high end chocolate company and it was soooooo wonderful. I'm really a Swiss Miss kind of girl in all honesty but the cocoa was such a sweet gift because the person who gave it to me took the time to find something for me that I would really like. It definitely was something I'd never have bought for myself too, making it that much nicer. Now, if it had just been paired with some John Hardy Jewelry it might have been even nicer.